The establishment of Little Flags is inspired by young students selling ‘Flags’ in Hong Kong back in the old days for various Charity Organisations on the streets with their massive handheld pouches, passersby donating spare change and in return receiving a flag-sticker as a token of appreciation. The love was simple and direct.

Little Flags wishes to replicate this experience into the digital social media world, bringing back that simple and direct kind of love, in an even more complete and enhanced manner.